As we traverse through an unprecedented, compounding crisis that looms large on our face, we know the importance of the humanitarian approach better. As Keralites, we also came out of successive devastating floods that washed us back to mountains of troubles. Many have lost livelihood, many more have lost precious manhours of earning and work, many lost their home and all that in that lovely home, but then came a silver lining. The youths of our state have proved it right, the humanity is still live and kicking, pumping straight from the heart of hordes of responsible citizens. They jumped right into the flood, to the camps, to the houses and helped whoever they could, and painted a large picture of loving humans in the larger canvass of this god’s own country..

Red Cross carries the same spirit, for over a century, in light and doom, with or without recognitions, expecting nothing but a broad smile from the needy. Kerala Red Cross would love to take the mantle again and will lead the way to those who love to help. Years have gone in the administrative turmoil of this institution, but all geared up now to move faster than ever to expand the horizons and to channelize the resources to those who need it. And solicit all your help and support in this journey. Assuring transparency, efficiency and result oriented approach in everything I lead and do here at Red Cross Kerala..